Digital marketing on a website or social media is great, but it doesn’t do you much good when you’re at a business convention, a trade show, or at your counter facing your potential client on a face-to-face basis. In personal situations, you need something tangible that you can put in their hands and that they can take with them to reference later. Custom printed brochures are the solution.

Although they may be small, brochures can carry a lot of information in both text and images to successfully communicate who you are, what your business does, and why they should buy from you. Since they’re small and space-efficient, you can carry a box of them with you to distribute everywhere you go. And since it doesn’t cost very much to print a large amount of them, you can afford to hand them out freely or leave them out to be picked up at leisure. Custom printed brochures are a great way to get a conversation started with a potential client no matter where you are.